Case studies and analysis from inside DSPs, ad networks, and affiliate platforms — what actually moved revenue, and why.
We were afraid that letting advertisers narrow their geo-targeting would shrink gross volume. It did narrow the targeting. But eCPM went up 32.5%, campaign lifetime grew 61.3%, and LTV jumped 270%. Here's the mechanics behind why.
Account management, hunting, win-back, product, optimization, and publisher teams all say they're chasing the same turnover number. Here's why that's rarely true, and how to fix the incentives underneath it.
AnalysisAt most ad networks, 10 to 15 clients out of 45 to 50+ per manager drive 90% of revenue, yet everyone gets the same attention. Here's why that's a systemic risk, and how client segmentation fixes it.
Case studyAdvertisers blacklist zones not always because the traffic is bad — sometimes it's a pricing problem. Adding a dedicated bid per zone at AFFMY DSP produced +23% EPC and +4.7% incremental platform revenue at just 2% adoption.